Why colour is the greatest influence when choosing a designer radiator

As the UK's biggest online stockist, we've found that colour is the greatest driver when it comes to selecting a designer radiator.

Why colour is the primary driver when choosing a designer radiator

By their very nature, designer radiators are a visually driven purchase, and because of this many people don't know what they like until they see it. Which is why we've rearranged our website to group all styles by colour as a primary choice. This is because although people often don't have a fixed style of radiator, they will have a strong idea of the colour or finish. Through rearranging all the radiators into this colour driven selection, all the styles can be viewed on a single page.

Design coordination and aesthetics that influence designer radiator choice

Radiators are a feature within an interior design makeover, whether it's just a room, an extension or a whole remodelling and refurbishment. First people decide on the overall style and theme of the space (e.g., modern, traditional, industrial) as this will guide the choice of radiator style. However, overwhelmingly, they select a radiator that complements the room’s colour scheme, materials, and overall design aesthetic.

The type & shape of the designer radiator are equally as important

Identifying the best location for the radiator initially focuses on space utilisation, aesthetic balance, and whether it will deliver efficient heat distribution. The decision on location (where the radiator will fit) typically then influences the type of radiator chosen (e.g., vertical, horizontal, wall-mounted, floor-mounted). Most often this takes place before coordinating with plumbers and electricians about installation. People simply research radiator options based upon their chosen style, colour scheme and look for a designer radiator which matches their interior design concepts.

Why the heat output is often the last consideration

Only when a radiator has been selected on design does the BTU output and controllability factor into the decision process. BTU is vitally important, because nobody wants to sit in a cold space. However, with the ability to control the heat output through thermostatic valves - or bolster a wet central heating system with an additional electric radiator - we find the primary drivers of the majority of designer radiators is colour, shape and style.